• Identify strengths and weaknesses in the trading team
• Allow management to be informed before they make decisions

Communication Frequency

How often do you contact the Trader each week? 

• Emails
• Phone calls
• Wechat Conversations
• etc.

Inquiries per Week

How often do get Inquiries from the Trader per week / How many of those inquiries are of high likelihood of creating a contract? 

How Long is a typical Response time?

How long is a typical response time from this trader once you contact them? 

Chances of getting a contract!

What is the estimated chance of getting a contract with the Trader in the next 30 days? 

Correctness

Does the trader often make mistakes? 

• mistakes in calculations
• mistakes in product specs
• mistakes in basic details

Left – ALWAYS MAKES MISTAKES                                     Right – NEVER MAKES MISTAKES

Responsiveness

How long does the trader take to respond to your requests. 
You should take into consideration different TimeZones. 
Left – VERY SLOW (DAYS)                                                        Right – VERY FAST (MINUTES)

Verbal Communication

If you are able to speak the same language how easy is it to understand their speech?
If neither of you speak the same language, move it to “Very Difficult to Communicate”

Left – VERY DIFFICULT TO COMMUNICATE                                     Right – VERY EASY TO COMMUNICATE

Written Communication

How easy is it to understand their emails and text messages?
If you have to use the translate feature, how easy is it to understand their translated words? 

Left – VERY DIFFICULT TO UNDERSTAND                                     Right – VERY EASY TO UNDERSTAND

Charisma / Likeability

Its important that our customers actually like talking to our traders.
If somebody likes you, they are more willing to buy from you. 
How easy is it to talk to this trader? Do you like talking to them, or do you dread speaking with them?

Left – NOT EASY TO TALK TO                                               Right – VERY EASY TO TALK TO

Negotiating Ability

What is your opinion of the trader’s negotiating ability.
Do you think the trader actively seeks to negotiate the best price, or is just going through the motions and relies on a cheap purchase price to make sales?

Left – VERY POOR NEGOTIATOR                                        Right – VERY SKILLED NEGOTIATOR

Trading Knowledge

What is your opinion of the trader’s trading knowledge.

Is the trader familiar with : 

• INCOTERMS
• Shipping 
• Payment Terms
• Banking
• Inspections
• Sanctions
• Contracts

Left – VERY POOR KNOWLEDGE                                         Right – VERY KNOWLEDGEABLE

Industry Knowledge

What is your opinion of the trader’s industry knowledge.

Is the trader familiar with : 

• Product Lists
  • Ores
  • Ferroalloys
  • Scrap
  • Metals
  • Carbon 
• Industry Usage
• Key Impurity Effects in different products
  • Sulphur
  • Phosphorus
  • Aluminum

Left – VERY POOR KNOWLEDGE                                         Right – VERY KNOWLEDGEABLE

Billionlink Familiarity

What is your opinion of the trader’s Billionlink usage.

Is the trader capable of : 

• • adding in quotes & offers
  • creating contracts
  • following through a project

Left – VERY POOR KNOWLEDGE                                        Right – VERY KNOWLEDGEABLE

Overall Assessment

What is your overall opinion of this the trader.

Do you think this trader is an effective member of our trading team? 
Do you recommend that Million Link keeps this trader for the next 12 months?

Left – NOT RECOMMENDED                                                Right – HIGHLY RECOMMENDED

Other Comments

If you have any other issues to bring up regarding this trader

• Honesty/Corruption Issues
• Mitigating circumstances (you know of problems that effect this trader’s performance)
• Extra explanation about any of the previous questions.